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The growth of Influencer-led sport, particularly YouTube Boxing, has been undeniable within this generation. For example, seeing KSI’s return to the ring after 3-years accumulate into global streaming network, DAZN’s top 5 most watched boxing events in history. Seeing the meteoric rise of high-prize fighter, Jake Paul strongly establish himself as a pivotal figure of discussion in the combat sports landscape. The appetite for influencer-led sport has been so impressionable that it’s captured the attention of many elite athletes, including Tyson Fury, Anthony Joshua, Lebron James and more!
The core value separating YouTube Boxers from traditional athletes is their ability to optimise their personal brands through content creation. For example, the reason much success has accrued from the influencer-led sports trend is due to the connection the next generation predominantly has with consuming content, which typically links to the formula that has elevated YouTube Boxing to where it is now.
You’ll have the opportunity to view content breakdowns across the YouTube Boxing community, which will cover transferable lessons that athletes from other sports can learn from when growing their own personal brands across digital.
Content breakdown of the Floyd Mayweather vs Deji announcement
Arguably the most unorthodox across the YouTube Boxing community broke out today with regards to none other than Floyd Mayweather, taking on YouTuber Deji in an exhibition boxing match in November at the Coca-Cola Arena in Dubai under a promotion entitled Global Titans.
After the announcement, Deji went to his YouTube Channel to release a YouTube video detailing a storytelling-type theme regarding his YouTube Boxing legacy thus far and how much this opportunity means to him. There are plenty of transferable lessons that other athletes can take away from this to strengthen their own content game, and here’s what those lessons are
When creating long-form content, starting with a short-form style is effective in capturing attention
At the start of the video, Deji’s announcement video includes a highlight reel which captures his YouTube Boxing story thus far, which can also be viewed as transferable content to push out on other platforms via short-form formats, which can enhance share-ability alongside raising the appetite for other creators to react to your content to expand reach.
Storytelling doesn’t have to be overly complicated
Storytelling is one of the most effective ways of engaging with your audience and has proven to keep them retained with the following content you’re producing.
After the highlight reel through Deji’s announcement video, he transfers over to a different format where he’s simply speaking into a camera, narrating his YouTube Boxing story in more detail, providing further context for his audience, and new audiences will be better informed through this expanded discussion as well.
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