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The growth of Influencer-led sport, particularly YouTube Boxing, has been undeniable within this generation. For example, seeing KSI’s return to the ring after 3-years accumulate into global streaming network, DAZN’s top 5 most watched boxing events in history. Seeing the meteoric rise of high-prize fighter, Jake Paul strongly establish himself as a pivotal figure of discussion in the combat sports landscape. The appetite for influencer-led sport has been so impressionable that it’s captured the attention of many elite athletes, including Tyson Fury, Anthony Joshua, Lebron James and more!
The core value separating YouTube Boxers from traditional athletes is their ability to optimise their personal brands through content creation. For example, the reason much success has accrued from the influencer-led sports trend is due to the connection the next generation predominantly has with consuming content, which typically links to the formula that has elevated YouTube Boxing to where it is now.
You’ll have the opportunity to view content breakdowns across the YouTube Boxing community, which will cover transferable lessons that athletes from other sports can learn from when growing their own personal brands across digital.
A lesson from Salt Papi with regards to how athlete’s can be creative with training footage
Utilise the brand power of your inspirations when creating your own content
The impact this can have on elevating your personal brand is unlimited; for example, YouTube Boxer Salt Papi did his best impersonations via training drills of well-established boxers. From an athlete-driven marketing perspective, this doesn’t only enhance the chance of expanding brand awareness and engagement if it’s recognised by an athlete, but it can strengthen the relationship you have with your online community, which is evident with the majority of the comments made.
Maximise impact via the thumbnails
The impact of your video thumbnails can be a make-or-break decision as to whether someone chooses to click on your video. For that reason, ensure the representation of it is reflective of the content your audience can expect to receive throughout the video. For example, the video clearly illustrates what it’s about through the video title and includes two images which interlink to Salt Papi sharing his views about two other fights.
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