Samyang AANI, a media business associate of Samyang Foods, has established a relationship with The Sandbox. The ventures will work together to create Samyang Foods’ LAND in the metaverse.
It will also allow The Sandbox users to interact with Samyang Foods NFTs. Moreover, they can own a LAND with Samyang Foods’ content IP.
Known as a popular affiliate of Samyang Foods, Samyang AANI is currently in charge of its content-based metaverse, NFT businesses, and intellectual property rights. The platform is currently trying to expand its online sales with a reinforced e-commerce business that targets Millennials.
The latest collaboration with The Sandbox also aims to facilitate this goal. The partnership will expose Samyang Foods to a global market with long-term visibility. Cindy Lee, The Sandbox Korea’s CEO, talked about the recent development.
According to Lee, The Sandbox is delighted to establish a partnership with Samyang. The entire team is excited to work with one of Korea’s most beloved food brands. Samyang is leading the food market with its world-renowned products like Hot Chicken Flavor Ramen. The recently-established partnership will set an example of how even food ventures can enter the metaverse, added Lee.
With the collaboration, Samyang is trying to establish a culture that helps customers witness new experiences globally. Its latest content IP and brand assets have gathered global recognition in the past 60 years. Samyang will expand its services in the metaverse and NFT domains with The Sandbox’s assistance.
Even Jaden Kang, Samyang AANI’s COO, expressed delight at the recent collaboration. Given the popularity of The Sandbox, the partnership will surely bring positive results for both ventures. In addition, it will lay a foundation for food brands that want to enter the metaverse with a reliable strategy.